Europe’s leading manufacturer of paper straws, Transcend Packaging, has been selected to provide safe, sustainable paper straws to Showcase Cinemas’ 21 UK venues to replace plastic straws before the government ban comes into action in April.
Lorenzo Angelucci, CEO, Transcend Packing said: “Around 5 billion plastic straws are used every year in the UK. But the entertainment industry has lagged behind others in ditching plastic straws before they become illegal in April. We congratulate Showcase Cinemas for taking a stand and bringing in sustainable paper straws ahead of the ban.”
We are proud to have created sustainably sourced, durable biodegradable paper straws that prevent vast quantities of needless plastic from being produced and becoming harmful pollution. As companies like Showcase Cinemas continue to invest British-made, high quality packaging made to the highest food safety standards, we can continue to innovate in creating more, sustainable packaging alternatives that deliver the changes that consumers and the planet deserve.”
Unlike unregulated imports, the straws will be made in the UK using FSC certified paper, which meets all of the UK and EU regulatory requirements for food safety.
Wayne Richardson, F&B Director, Showcase Cinemas said: “We’re delighted to roll out Transcend Packaging’s straws at our cinemas across the UK. Our customers want to trust that they can enjoy the cinema experience with a drink by their side without having to rely on out-dated plastic that can take almost 200 years to biodegrade.”
Eco-friendly paper straws are just one sustainable packaging innovation to come from Transcend’s base in Caerphilly, Wales, which only opened its doors in 2018. The straws are available in wrapped and unwrapped variations to cater to the different formats and requirements of the entertainment industry.
Thanks to its investment in digital and lithographic printing, Transcend produces a vast range of sustainable food packaging for the leisure sector including children’s meal deal boxes, hotdog trays and nacho trays. Transcend is already working with global fast-food chains and many high street brands to help remove single use plastics from the ecosystem.