Eco-friendly marketplace and lifestyle app GoEthical has partnered with carbon offset platform Earthly to combat climate change and biodiversity loss by investing in nature.

GoEthical has pledged to plant a tree for every order made through the app which will support tree planting in Madagascar.

GoEthical was founded with the vision of helping the environment through buying and selling with purpose, which led to the brand’s commitment to becoming a carbon positive business and creating a sustainable future. 

The Madagascar Project began in 2007 and has already planted over 300 million trees and created over three million days of work for local communities. The project aims to plant 500 million trees each year by 2025 with support from businesses like GoEthical. 

Finley Cope, co-founder of GoEthical, said: “I’m delighted to announce this partnership with Earthly and as an eco-minded business, I’m always looking for ways we can do more. It’s our responsibility as a business to ensure we’re minimising our carbon impact.”

Earthly is the most effective way for businesses to reduce their carbon impact whilst restoring nature and reversing climate breakdown. The certified B Corp platform makes it easy for businesses to to invest in the most effective nature-based solutions. 

Oliver Bolton, founder of Earthly, said: “Our main goal at Earthly is to encourage businesses to join the ‘natural revolution’ and make investments in the fight against climate change. We focus on science-backed natural solutions to help businesses such as GoEthical to begin the journey to becoming carbon positive

GoEthical is committed to reducing the environmental impact in retail and believes that transparency is the way forward, ensuring buyers know what they’re buying and the benefits of the item. 

GoEthical is available to download on App Store and Google Play Store. 


About GoEthical

GoEthical is an eco-friendly marketplace and lifestyle app that empowers users to buy and sell with purpose and protect the planet.

GoEthical is more than just a shopping app, it’s a community of buyers and sellers looking to make sustainable lifestyle changes. Shoppers will find curated ethical brands, unique artisan goods and treasured preloved items all under one roof, making it easier than ever to ‘GoEthical’.